Ortana Media Group and OOONA Announce Strategic Partnership to Streamline Global Media Localization Workflows

LONDON, 28th August 2025 —Ortana Media Group, a leading provider of workflow orchestration, software integration and asset management solutions via its Cubix platform, is pleased to announce a strategic partnership with OOONA, a globally recognized provider of professional management and production tools for the media localisation industry.

Through this collaboration, OOONA has chosen Ortana as a preferred integration partner, making Ortana’s powerful workflow orchestration capabilities available within OOONA’s comprehensive suite of localisation tools and cloud platform. The combined solution delivers an end-to-end ecosystem in which media organizations can manage everything from content ingest and localisation, through to QA and delivery direct to platform within a unified, highly scalable environment.

Cubix is a Media Aware Workflow Engine (MAWE) that allows for flexible workflows to be easily defined and adjusted, leveraging its 150+ native API integrations which now include OOONA Tools, OOONA Integrated and OOONA Convert & QC. Instead of developing custom code to achieve specific requirements, the modular, scalable product approach Cubix offers provides all the benefits of product development and support, whilst still allowing for true flexibility in workflow design and deployment.

By integrating a diverse range of “on premise” and cloud-based storage MAM and scheduling / billing systems, content, orders and deliverables can flow seamlessly through the OOONA translation management system and toolkit. Files can be automatically delivered to your target platforms, such as the Netflix© Backlot.

Security remains a cornerstone of this partnership. OOONA’s platform certified with the TPN Gold Shield and ISO/IEC 27001:2013 sets the benchmark for media localization security. Extending that level of security and assurance throughout end-to-end localisation and distribution workflows across all customer systems is key. By removing “vendor gaps” and other workflow inefficiencies that lead to manual intervention, Cubix’s auditing, 2FA and content security protocols combined with OOONA’s platform ensure true peace of mind for customers.

Key Benefits:

- Fully Integrated end-to-end localisation: Seamlessly orchestrate localisation workflows regardless of where content is located - all from a single pane of glass.

-Improved operational efficiency: Integrating OOONA’s platform natively into customer systems vastly reduces manual handoffs, costs and expedites delivery.

- Robust integration capabilities: Both platforms support extensive API-driven workflows and modular design for rapid deployment and adaptability.

Global readiness: Designed for media organisations with distributed operations, supporting workflows across multiple territories, facilities and time zones.

According to James Gibson, CEO of Ortana Media Group:

“By aligning our Cubix orchestration technology with OOONA’s localisation expertise, we are providing media organizations a frictionless, end to end solution to scale their localisation operations with confidence.”

Wayne Garb, co-founder and CEO of OOONA, adds:

“Our mission has always been to empower content owners and distributors with a central, flexible platform. Partnering with Ortana allows us to extend that value by embedding powerful workflow orchestration directly into OOONA Integrated.”

About Ortana Media Group

Founded in 2013, Ortana (ortana.tv) provides scalable and modular media orchestration and provisioning solutions to clients globally. Its flagship platform, Cubix, enables organisations of all sizes to manage content, provision resources and integrate software through highly configurable workflows across cloud and on-premise environments. With teams across the UK, Poland, Malaysia, and the USA, Ortana supports clients worldwide in streamlining operations, protecting assets, and enhancing productivity.

About OOONA

OOONA (ooona.net) is a globally recognized provider of professional management and production tools for the media localization industry. Renowned for its state-of-the-art software catering to subtitling, voiceover, dubbing and captioning needs, OOONA’s modular, pay-as-you-go pricing model empowers users to tailor solutions to their unique requirements. Trusted by leading media localizers, broadcasters and a vast user base spanning over 160 countries, OOONA continues to trailblaze advancements in the field of media localization.