Ortana's Captive Portal solution, based on Cubix, turns WiFi access points into digitial signage - enabling brand engagement, customer retention and driving footfall into physical retail environments.
With a few simple settings, you configure your firewall to make use of the Ortana captive portal.
Using our Admin portal, you can upload image and video content - creating "cards" that form part of a campaign.
In real time, Cubix looks at such data as the access point the user is on, time of day, device type, weather and much more - and presents the most engaging "cards" for that user.
Cubix provides a captive portal that provides a deck of ‘cards’ for a user to ‘swipe’ through to gain WiFi access.
Each ‘card’ can present an image or a video (up to 4K HDR) to advertise services – or a form or ‘connector’ card (e.g. chat bot, QR Code Generator, etc.).
Each card can include QR Codes that can be saved to Google or Apple Wallet.
Cubix can shuffle the ‘card deck’ using highly configurable business rules to best target the user.
Provides significantly more value to the venue than a simple ‘check in’ or email form.
Integrations built into Cubix include UniFi, Omada, Meraki, Cisco, MikroTik, Aruba, and Ruckus.
Cubix can shuffle the deck shown to a user using a range of business rules
The number of cards in the deck can be configured on a per site basis – either as a fixed number or range.
Cards have a minimum “swipe delay” set – meaning that a user cannot just swipe quickly through without viewing the cards.
A deck is comprised of cards defined within one or more Campaigns.
A campaign is a set of cards for a particular ‘purpose’ - e.g. advertiser, promotion, event, etc.
A campaign is defined, and then cards are added to the campaign, each with their own properties as detailed above.
Once a campaign is activated - content is cached to the sites, and once cached the campaign goes live.
At least one default card is defined per site, which is displayed when none of the other business rules are met.
Primary accounts on Swipe can create Advertiser’ accounts - effectively sub-accounts to issue to businesses they wish to allow to advertise on their portal (e.g. imagine a shopping mall with the individual stores being given an account.
Each account can be limited to the type(s) of cards it can create, campaign options it can have, and the number of total impressions it can have per week.
Reports can be produced that show the performance of campaigns – including the number of impressions, and average viewing time.
Failed journeys are reported also – where users started to swipe, but never finished.
All reports include details such as site, location, timestamp, device type, browser details, screen resolution, aspect ratio and viewing time.
Live reporting is available to see in real time current activity and viewing.
