Live Sports Production, Media Management & Workflow Automation
From live ingest to highlights, distribution and archive - all within one automated workflow.
From live ingest to highlights, distribution and archive - all within one automated workflow.
Modern sports production demands far more than recording live events. Broadcasters, rights holders, leagues and production teams need to capture multiple live feeds, create highlights in real time, distribute content across numerous platforms and preserve every event for future use - all while working against the clock.
Ortana Cubix combines media asset management, workflow orchestration, automation and AI-powered enrichment within a single Media Aware Workflow Engine (MAWE). By automating the complete media lifecycle, Cubix enables production teams to move from live ingest to highlights, publishing, and archiving with greater speed, efficiency, and reliability.
Whether supporting a single venue, a national broadcaster or an international sporting competition, Cubix provides a scalable platform for managing every stage of live sports production.
Cubix supports cloud, hybrid and on-premise workflows, ingesting live feeds using industry-standard technologies including SRT, NDI®, HLS, SDI and SMPTE ST 2110.
br>Recording resources can be provisioned dynamically according to production schedules, allowing infrastructure to scale as events begin and end. Operators can monitor multiple live feeds through integrated multiviewers, view recording status in real time and receive alerts for feed or stream issues, ensuring confidence throughout live production.
br>Growing file workflows allow editors to begin working while events are still in progress, significantly reducing turnaround times for highlights and post-production.
Every recording is automatically organised within a central media library where assets can be searched, reviewed and managed throughout their lifecycle.
AI-powered enrichment generates transcripts, captions, keyword extraction, speaker and player identification, scene analysis and technical metadata, making every match instantly searchable. Match data, timing information and game events can also be synchronised with video, enabling editors to navigate directly to key moments such as goals, penalties or other significant plays.
br>Instead of searching through hours of footage, production teams can immediately locate the moments that matter.
Speed is critical in sports production.
Editors can create frame-accurate clips directly from growing files, build highlights collections, collaborate with colleagues and send selected content to non-linear editing systems or publish directly to digital platforms.
Time-based comments and collaborative review tools help production teams work together efficiently, while automated workflows accelerate content preparation for broadcasters, rights holders and social media teams.
Cubix’s Media Aware Workflow Engine coordinates every stage of production through intelligent automation.
Typical workflows include:
- Automatic event scheduling from APIs or spreadsheets
- Dynamic provisioning of live ingest resources
- Live recording and confidence monitoring
- AI transcription and metadata enrichment
- Highlight clipping and collaborative review
- Delivery to editing systems
- Automated publishing to websites, CMS platforms and social media
- Archive to cloud, object storage or LTO
- Integration with existing archive and sports media platforms
Supporting over 170 integrated technologies, Cubix connects production systems, cloud services and archive platforms into a single automated workflow.
The value of live sports content extends far beyond the final whistle.
Cubix enables organisations to repurpose content for social media, fan engagement, sponsor activations, coaching analysis, historical archives and future productions. By reducing manual processes and accelerating content delivery, production teams can increase audience engagement while making better use of existing resources.
Whether delivering live clips during the game, producing post-match highlights or building searchable historical archives, Cubix helps ensure every asset continues to generate value long after the event has ended.
Automatically schedule and capture multiple live feeds from cloud or on-premise production environments while monitoring recording and stream health and enabling immediate access to growing files for editors.
Ingest metadata streams as they are created during a live match, making that metadata available within Cubix for operators and for use in associated media workflows.
Create frame-accurate clips during live events, organise highlights collections, collaborate with production teams and publish content within minutes of key moments occurring.
Deliver completed matches, highlights and promotional content to broadcast partners, content management systems, OTT platforms, social media channels and long-term archives through automated workflows.
From live ingest and match-day metadata to rapid highlights, multi-platform delivery and long-term archiving, Cubix brings every stage of your sports media workflow together. Automate time-consuming processes, give production teams faster access to content and maximise the value of every event.
Already own most of the live pipeline?
Bring your live sports operations together in one coordinated environment.
Using Cubix Connect to orchestrate live ingest, recording, metadata ingestion, media management and archiving across cloud, on-premise and hybrid environments. Connect existing production technologies and automate processes throughout the media lifecycle.
Looking to start with something new?
With a Cubix Live Ingest & Distribution Appliances, get started straight away.
Give editors immediate access to growing files, create frame-accurate clips during an event and automate delivery to broadcast partners, digital platforms and long-term archives.