Press Release
Ortana Media Group and DAMsmart Asia launch Groundbreaking Joint Venture Revolutionising Media Archive Migration and Preservation
Amsterdam, 16th September 2024 – At IBC2024 Ortana Media Group and DAMsmart Asia have announced and launched Framefort, their groundbreaking new joint venture service dedicated to the migration, digitisation, and preservation of physical and digital media archives. Based in Kuala Lumpur, Framefort offers a truly unique solution for organisations across the globe by combining technical expertise with advanced AI.
Framefort combines DAMsmart’s deep expertise in physical media migration with Ortana’s adaptable Cubix orchestration platform offering clients a seamless, secure and scalable solution for managing their valuable content.
Leveraging the many combined years of industry experience from both organisations, Framefort provides a wide array of services tailored to meet the needs of organisations handling complex archival content, from traditional film to modern digital formats.
Framefort’s key services
Comprehensive Tape and Media Digitisation: Expertise in digitising a wide range of film, video, audio, and data formats, ensuring legacy content is preserved for future generations.
On-Premise Digital Content Migration: Efficient migration of existing digital content and LTO archives such as DIVA, supporting organisations in maintaining access to critical media assets.
AI-Powered Indexing: Advanced AI technologies power over 17 engines, including object detection, speech-to-text, facial recognition, and more, offering robust content indexing and searchability.
Self-Service Portal: Clients benefit from a branded, secure portal to browse and manage their content, with distribution requests triggered automatically through integrations such as AWS buckets and Framefort’s Transfer Portal.
Social Media and OVP Publishing: Framefort facilitates direct publishing to social platforms and online video providers (OVPs), while also providing a marketplace for content monetisation.
DAMsmart Asia CEO Tim Creswell said, “Framefort is a truly groundbreaking AI service that revolutionises archive migration and preservation in the Asia Pacific region and beyond. Framefort is efficient, effective and adds significant value to the clients who use it. It is a real first.”
Framefort’s innovative services are designed to streamline archive management workflows, increase accessibility and ensure the long-term preservation of valuable media content.
For more information on Framefort’s services or to schedule a consultation, www.framefort.tv
About DAMsmart Asia
DAMsmart Asia is a leading provider of media digitisation and migration services, with a long history of expertise in preserving film, video, and audio content across the Asia-Pacific region.
About Ortana Media Group
Ortana Media Group is a privately owned specialist technology company which was founded in the UK in 2012. With permanent team members located across the UK, Poland, Malaysia and the USA. Ortana specialises in providing tailored solutions globally for data orchestration, provisioning, workflow and MAM through its flagship platform, Cubix. Thanks to its extensive set of API-driven integrations, numerous commercial and deployment models and product-led development approach - Cubix allows for highly customised solutions to be achieved through configuration rather than custom or in-house development.
About Silver Trak DigitalSilver Trak Digital is a technology company providing content owners and media companies with innovative, software/cloud-based media logistics and distribution services. Silver Trak Digital is trusted by the industry’s biggest names and is an important supplier to broadcast, media, production, distribution and corporate markets. Our experienced team has a wealth of experience in versioning and compliance, content aggregation, media management and sales fulfilment. Through many Australian media industry firsts, Silver Trak Digital’s media services enables content owners and media companies to address the complexities they face operating in a globalised marketplace.
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