London, UK - 24th July 2024 - Ortana Media Group, a leader in data, workflow orchestration and media asset management solutions, is pleased to announce its membership in the Coalition for Content Provenance and Authenticity (C2PA).
This initiative, founded by Microsoft and Adobe includes Arm, BBC, Intel and Truepic to address the growing issues of misinformation and digital content manipulation of digital content.
“Joining the C2PA is a significant step for Ortana as we continue to champion the integrity and authenticity of media content,” said James Gibson, Founder & CTO of Ortana Media Group. “In a world where misinformation can spread rapidly, it is crucial for companies in the media industry to work together to create and uphold standards that ensure content authenticity. We are excited to collaborate with other members of the C2PA to drive this important initiative forward.”
To learn more about C2PA click here.
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